HELLO WORLD: LIVE EVENT ACTIVATION WEBINARS

"When you see a fork in the road, take it." - Yogi Berra "When you see a screen, activate it." - HelloWorld We've all attended live events: Concerts, sports, conferences, and more. But when you're the person marketing to a crowd, it's important to get the most out of your sponsorship dollars. Real Time Engagement with at-event mobile activation gives you a measurable return on investment, as well as the opportunity to keep the conversation going with the attendees... long past the date of the event. Thursday, May 1st: Live Events Webinar Transform a One Night Stand into a Long Relationship Live Events Video Watch Your Fans Cheer: Ideas in Event Sponsorships Need some idea starters? Concerts: Invite fans to choose a band's set list in real time. Using their mobile device, attendees can vote from a top five list on the big screen. In-store: Feature a product on your in-store monitors. Invite consumers to a live poll asking which celebrity wore it best. At-stadium: As a major sponsor of the team, venue, or league, you could utilize the big screen to poll the audience with player stats, historical game facts, or even brand content. Conferences: Use SMS capabilities for event updates, session reminders, and stage changes. You can even encourage Q&A during sessions by texting to screen. Webinars: Poll the web audience with relevant content during your presentation and put the real-time results on the next slide. Festivals Use innovations like mobile tug-of-war games and on-screen commenting capabilities to drive brand engagement. Recently Brewed Jim Beam See how Jim Bean activates its sponsorships at various concerts and events by incorporating exciting mobile experiences for fans throughout the day. Rock the Vote Through a variety of interactive mobile activities, we helped Rock the Vote motivate young people to get involved and join the mobile database. See us activate the Technology Pavilion with live mobile polling and Q&A at the National Restaurant Show in Chicago. Learn more about mobilizing your audience and capturing the attention of 40,000 screaming fans. Read our latest Chief Marketer article to learn four tips for planning your next live-event or real-time campaign. AdWeek, April 6, 2014 North American-based companies will spend $1.3 billion to sponsor music venues, festivals and tours this year, up 4.4% from last year. Put those dollars to work by activating the fans in the audience via mobile! ComputerWorld, February 3, 2014 During this year's Super Bowl, both AT&T and Verizon saw record mobile usage inside MetLife Stadium - with Verizon reporting an 800% data surge. That's a lot of social posting, sending pictures, texting, and phone calls. With the Jumbotron and that level of mobile activity, think of the at-game activation the sponsors could have done to engage the audience! eMarketer, April 1, 2014 76% of Marketing Professionals say personalizing content in response to customer interactions qualifies as Real-Time Marketing. What better way to showcase personalized content than through real-time mobile activation at-event or in-store? Thank you, Jennifer Jennifer Kopp Vice President, Business Development jennifer.kopp@helloworld.com P (248) 543.2469 | F (248) 543-3777 ___________________________ HelloWorld One ePrize Drive, Pleasant Ridge, MI 48069 www.helloworld.com