Friday, December 9, 2011

MONEY AND SPORT MANAGEMENT: Bell and Rogers team up to buy 75 per cent stake in Toronto Maple Leafs ownership


December 9, 2011

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SymbolPriceChange
BCE.TO40.59-0.01
RCI-B.TO36.72-0.23
By Andrew Flynn and Sunny Freeman, The Canadian Press
TORONTO - The Toronto Maple Leafs have some new owners as telecom giants Rogers and Bell Canada are teaming up to buy a majority stake in Canada's biggest sports franchise company, Maple Leaf Sports & Entertainment, for about $1.3 billion.
The two companies, fierce rivals in the business of cellphone and Internet services, said Friday they will each pay current owner the Ontario Teachers' Pension Plan about $533 million for a 37.5 per cent chunk of the sports ownership company.
MLSE owns the Leafs of the NHL, the NBA's Toronto Raptors, Major League Soccer's Toronto FC, the Toronto Marlies of the AHL and the Air Canada Centre.
The heads of both Rogers and Bell declared the deal a victory for sports fans and one that will keep the company in Canadian hands. Both companies own broadcasting properties and are hungry for content to fill devices from living room TV sets to iPhones to computers.
"It will definitely bring fans closer to the action," George Cope, president and CEO of Bell Canada parent BCE Inc. (TSX:BCE.TO - News), said at a news conference.
"This is a perfect fit for Bell from a strategic perspective" as it dovetails nicely with the company's acquisition last year of the CTV television network and its TSN sports channel, Cope added.
"This investment fits squarely into our strategy of securing premium content and making it accessible to Canadians when, where and how they want it."
Rogers already owns the Toronto Blue Jays baseball team and their stadium, the Rogers Centre, as well as the broadcaster Sportsnet.
"MLSE offers some of the richest, most sought-after content in North America," said Rogers president and chief executive Nadir Mohamed.
"This investment will secure us access to this iconic brand and content It will keep ownership of MLSE in Canadian hands and that's an important point. It will substantially bolster Sportsnet and will complement our existing world-class portfolio of sports properties."
Through his company Kilmer Sports, minority owner Toronto businessman Larry Tanenbaum will increase his current 20 per cent stake in MLSE to 25 per cent.
The surprise deal came a few weeks after Teachers' announced it had given up trying to sell the stake in sports company, which it bought 17 years ago for $180 million. Shortly after that, Bell and Rogers (TSX:RCI-B.TO - News) stepped forward with a bid that met all of its original terms and conditions, Teachers' said.
"We are proud of this iconic company, in which we first invested in 1994," Jane Rowe, senior vice-president of Teachers' Private Capital said in a statement.
"It is second to none in the industry and has a very bright future. We believe that Bell and Rogers, with their MLSE partner Kilmer Sports, will deliver on the company's potential."
"We will continue to cheer for the teams and look forward to celebrating their success, but after the summer, from the sidelines," she added later at a news conference.
Tanenbaum will remain as chairman of MLSE and as a governor of the NHL, the NBA and Major League Soccer.
"I am proud this is a made-in-Canada deal that will bring resources and expertise to help us win on and off the ice, court and pitch," Tanenbaum said.
"This is a terrific path forward for our teams and our fans. It will ensure MLSE continues to make a positive impact in Toronto and across this great country of ours."


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