Dealmaking and decision-making are essential elements of high-stakes negotiation. But when communication and trust are lacking, substantial value can be left on the table—unclaimed by both sides. Harvard Business School presents a systematic and sustainable approach to negotiation that empowers you to anticipate future moves, overcome new obstacles, and gain maximum advantage.
Learn more about becoming a successful negotiator at HBS Executive Education. Our program portfolio features two hands-on negotiation offerings that prepare executives to identify underlying problems, structure stronger deals, engineer greater value, and gain better outcomes across the organization.
PROGRAM SPOTLIGHT:
Changing the Game: Negotiation and Competitive Decision Making
March 25–30, 2012 (HBS Campus)
July 29–August 3, 2012 (HBS Campus)
September 2–7, 2012 (London, England)
Examining the psychology of decision making, the elements of successful negotiation, and multiparty dealmaking, participants will audit their own strategies while exploring alternative approaches. Practice and feedback will enhance their abilities to negotiate high-stakes deals and make decisions under pressure.
Ferris Bueller, Honda, and the leap list
One of the Super Bowl’s most discussed commercials was an ad for the new Honda CR-V, featuring actor Matthew Broderick in a reprise of his famous Ferris Bueller’s Day Off role. With Honda having recently targeted a younger audience in other CR-V ads with its new “leap list” advertising campaign, was the commercial too much of a departure from the marketing strategy and a "bad" media buy? Read a review and watch the ad in our latest The Language of Business blog post.
Interested in learning more about how to identify prospective buyers and define an effective marketing approach? In Marketing Strategy offered in March, you’ll learn the important aspects of marketing strategy including segmentation, targeting, and positioning and how the marketing landscape has changed with the rise of social media. Taught by Carol Stuckey, assistant dean for communications and marketing at the Harvard Division of Continuing Education.
You may also be interested in our other March programs:
Or our June programs:
Please let your colleagues and friends know about these and other outstanding Harvard Professional Development programs taking place in 2012. Everyone saves with early-bird registration through February 26.
Sincerely,
Harvard Professional Development Programs
No comments:
Post a Comment