Friday, February 17, 2012

PUBLISHING AND NEW MEDIA: The i reports 82.3% year-on-year circulation rise; Consumer magazines report digital edition statistics

Title continues to grow, while the Independent itself was the biggest loser in the daily market, down 36.72% year-on-year.
i newspaper
Independent and i: total circulation of 360,405
The Independent's sister title, i, has overtaken the Guardian's headline circulation, recording an 82.3 per cent rise in a year.

January figures from the Audit Bureau of Circulation give i an average daily circulation of 243,321 last month, up 9.74 per cent on December and 13,568 copies ahead of the Guardian.

i is the only daily national title to report a year-on-year increase in circulation, at 82.3 per cent. The paper launched in October 2010.

Both the i and the Guardian are categorised by ABC as "national morning quality", but a Guardian News and Media spokeswoman disputed the comparison.

She said: "The Guardian is a global brand with a reach of tens of millions. Our newspaper is a quality title with a cover price of £1.20, a different audience to the i and an ABC that includes zero bulk copies. The i is a 20p tabloid with tens of thousands of bulk copies padding out its numbers."

The i puts out an average of 47,145 bulk copies each day. Full-rate newsagent sales of i are up 52.8 per cent year on year, from 123,770 to 189,139.

The Independent was the biggest loser in circulation terms compared with a year ago – falling 36.72 per cent to 117,084. With the Independent and i combined, the group circulated 360,405 newspapers in January, up 13.15 per cent on the same period last year.

Most of the national dailies saw circulation growth in January compared to the slow month of December, with the exception of the Daily Express, Financial Times, Independent and Times.

Total circulation across all of the daily newspapers stood at 9.37 million, down 8.13 per cent on the 10.19 million copies recorded in January 2011.

In the Sunday market, the Daily Star Sunday saw its circulation climb to 644,804 – more than double what it achieved this time last year (up 103.59 per cent).

The Sunday Mirror and People also enjoyed year-on-year rises of 60 and 54 per cent respectively, following the closure of the News of the World.

Daily newspapers - average January circulation (year-on-year percentage change)

Daily Mirror - 1,122,563 (-5.99%)
Daily Record - 276,003 (-10.06%)
Daily Star  624,029 (-15.02%)
The Sun - 2,751,219 (-8.35%)
Daily Express - 586,707 (-8.31%)
Daily Mail - 2,011,283 (-5.86%)
The Daily Telegraph - 596,180 (-8.45%)
Financial Times - 319,757 (-16.53%)
The Herald - 46,479 (-10.80%)
The Guardian - 229,753 (-17.74%)
i - 243,321 (+82.30%)
The Independent - 117,084 (-36.72%)
The Scotsman - 39,331 (-9.30%)
The Times - 405,113 (-11.40%)
Racing Post - 47,741 (-5.02%)

Sunday newspapers
Daily Star Sunday - 644,804 (+103.59%)
Sunday Mail - 370,355 (+1.10%)
Sunday Mirror - 1,753,202 (+60.43%)
The People - 770,772 (+53.89%)
Sunday Express - 607,894 (+10.47%)
Sunday Post - 302,388 (-4.88%)
The Mail on Sunday - 1,921,010 (-1.89%)
Independent on Sunday - 124,428 (-18.44%)
The Observer - 264,321 (-15.87%)
Scotland on Sunday - 50,726 (-9.83%)
Sunday Herald - 31,106 (-27.80%)
The Sunday Telegraph - 461,772 (-6.92%)
The Sunday Times - 967,975 (-6.87%)

Consumer magazines report digital edition statistics

Rules on counting digital editions are to be relaxed - and direct comparisons between titles are not yet possible
iPad
Apple Newsstand sales are included in report - but this has skewed the monthly average
Copyright: By Drnantu on Flickr. Some rights reserved.
Some of the UK's biggest consumer magazines have begun reporting separate digital edition figures as part of their official audited circulation for the first time.

The latest Audit Bureau of Circulation data release, covering the last half of 2011, features digital edition statistics for 72 titles - from Men's Health to Practical Motorhome.

It is the first time that magazine publishers have been able to separately report digital edition sales alongside a print figure.

ABC says digital editions are now considered "sufficiently similar to the print product to be represented on the same certificate" - but publishers are not allowed to add the print and digital figures together to form a headline circulation figure.

At face value, Men's Health reported the highest average monthly digital circulation, at 7,779, closely followed by T3 on 7,327. Technology titles including Wired, Stuff and MacUser also made the top 10.

However, direct comparisons between the titles are not yet possible, because some of the figures include Apple Newsstand downloads - a service which launched in mid-October, halfway through the ABC reporting period.

This means that the average monthly digital circulation figure quoted by ABC might be lower than the actual figure, because the figure used by ABC is an average over the full six months.

The next circulation data release, in August, will include relaxed rules on what counts as a "digital edition" of a magazine.

At present, the content of digital editions must not vary from their print equivalents by more than five per cent to be considered the same title. This will be extended to 25 per cent.

ABC said in a statement today: "ABC is continually reviewing feedback from publishers and agencies to inform changes to the rules.

This is necessary because digital products are evolving rapidly with publishers trying out different approaches, which can vary widely across the industry.

"For the next reporting period (Jan-June 2012) publishers will be able to present any digital publication they wish to on a separate Digital Publication certificate under the new digital publications rules, launched in January 2012. For these publications, there is no link required to any print edition."

Reported monthly digital edition figures for second half of 2011

Men's Health - 7,779
T3 - 7,327
GQ - 5,731
Cosmopolitan - 5,675
Men's Fitness - 3,987
Esquire - 3,745
MacUser - 3,648
Stuff - 3,630
Wired - 3,190
Total Film - 2,910

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